Designing better products by simplifying complexity
Senior UX/Product design leader helping teams improve digital products, customer experience, and workflow clarity through strategy, research, and AI-informed execution. Available for contract, fractional, and project-based engagements.
Barry Richards
Case Studies
A selection of enterprise UX and product design work focused on improving usability, aligning teams, and delivering measurable business impact.
Defining an AI-Driven Automation Strategy
Developed an AI-informed workflow model that streamlines operations, reduces manual effort, and improves clarity and compliance readiness.
Improving a High-Traffic Account Management Experience
Redesigned a complex account management experience to improve usability, streamline key tasks, and reduce customer friction—driving a measurable decrease in support calls.
Realigning a Rewards Platform for Usability and Growth
Led the redesign of a complex rewards experience to simplify navigation, clarify value, and reposition the product for stronger engagement and long-term scalability.